The advent of online marketing has drastically changed the scenario of business. Every business is switching to the digital world to accomplish its objectives effectively. Whether you are a business owner or a student in the marketing industry, you should be aware of significant marketing terminologies.
The marketing industry embodies huge acronyms and terminologies, making it quite complex. Henceforth, we have developed a write-up that demystifies comprehensive significant marketing terms that one should know. Let’s get started:
Here is the List of 7 Important Marketing Terms
- Brand Awareness
Brand awareness embodies the unique qualities of a product or service that helps customers recognize it. For example, when you eat pizza, you prefer to order a cold drink. So, while ordering a cold drink, there are probably high chances that you’ll choose to order either Pepsi or coke rather than other several cold beverages available in the market.
What’s the reason behind it? The brand awareness that Pepsi and Coke companies have developed in the customer’s mind. In this manner, companies stand out with exponential growth globally than their competitors.
- Digital Marketing
Digital Marketing is the process of promoting the products and services of the businesses through digital platforms like websites, Facebook ads, Google ads, etc. It is associated with various forms such as Email marketing, Display ads, Search ads, Youtube ads, and, Last but certainly not least, video ads. An effective digital marketing strategy helps businesses to generate millions of dollars in sales. Doesn’t it sound great? For example, Amazon, Flipkart, and several other online sites have undergone a major positive transformation since the inception of online marketing.
- Buyer Persona
Buyer persona refers to accessing the complete insights of the targeted potential customers. A marketer needs to develop a roadmap structure before promoting the brand. For example, suppose you received the astrology business project for promotion via Facebook ads. It’s intensive research and embodies numerous information, including like occupation, location, interest, relationship status location, interest, etc. Being a marketing strategist, you must know all ins and outs of your targeted customers. Doesn’t it so?
- Marketing Funnel:
Before entering your website, a buyer encounters various phases that eventually attract them to shop online and close the deal. The business experiences stages while building the customer’s relations with the business are simple terms. It is based on the “AIDA” model, which is explained below:
- Awareness: The potential customer already know their problems, and to address their concerns, brand awareness comes with possible solutions.
- Interest: The potential customer expresses their interest in the products or services.
- Desire: The targeted customer start exploring the specific brand.
- Action: The potential customer determines if they want to purchase the product
.
- Search Engine Optimization (SEO):
SEO stands for search engine optimization that enables businesses to leverage the benefits of organic traffic from Google searches. A business needs to showcase its offering online through a website. However, several digital marketing companies have entered the market to help enterprises enhance their SEO rankings. In simple words, the higher position of the website on the search results, the higher the amount of traffic will be. But did you know SEO is a broad concept? The process is SEO demands a hardworking group of people continuously working around the clocks to improve the search engine rankings via technical and non-technical SEO optimizations. For example Technians, the best digital marketing company in Gurugram has hired SEO experts who are trained like the back of their hands.
- Return on Investment (ROI):
Return on investment calculates the amount you earn from advertising over the amount spent on the marketing campaigns. It showcases the profits of your business. If a company adheres to cutting-edge strategies while developing the marketing campaign, the process of getting a more significant ROI becomes a cakewalk.
- Content Marketing: The entire digital world is nothing but a group of various types of content from different industries. Be it text, images, videos, or audio; all are the numerous forms of content. Content marketing aims to reach a broader customer base with eye-catching, appealing, and emotional content. Henceforth, a businessman structures the website to publish the content and then promotes it using social media, Google ads campaigns, email marketing, SEO, etc. The primary way of creating content is through:
- Blogs
- Podcasts
- Online Courses
- Ebooks
- Infographics
- Video
Key Takeaway
These all above-mentioned marketing terms helps business to promote their offerings seamlessly and effectively. Being a student or a business owner, look them up meticulously and try to comprehend them to utilize them practically.
Moreover, if you have been seeking a reliable digital marketing agency, nothing could do your marketing better than the Technians. We have assisted thousands of enterprises in unlocking exceptional proliferation and achieving greater heights. Got a question? Let’s talk about your project precisely!!