Are you wondering what is an SEO- friendly blog? And wanted to know more about it. Then you are on the right platform. Here you will learn exactly an SEO-optimized blog & how can you achieve it.
Introduction
The SEO-friendly blog is a piece of content that follows the rule of SEO guidelines. We optimized SEO so that search engines can understand the content well. Therefore, SEO-optimized content is both user as well as search-engine-friendly. It makes it easy for crawlers to understand the content of your blog. Thus, the quality of content is as important as SEO-optimisation. They both together give you a high rank on search engines, which ultimately gives you high traffic.
Why should your blog be SEO-friendly?
This is so simple. The content you write for your blog has already existed multiple times & continues to exist in the future. So there is a lot of content on the same topic that will increase your competition. Plus your target audience doesn’t have all day to go through all the pages of the search engine. So they will click on the first result to appear on the first page. Now the important role of a crawler comes, it understands SEO optimized content better than a non-SEO optimized. The more it understands your content the more it gives you the ranking. Therefore, SEO-friendly content will help you to get a high rank. So that you get your audience to your blog. Thus, SEO is needed.
How can you achieve an SEO optimized blog:
1. Have clarity before you write:
It Is extremely important to have absolute clarity. You must be aware of what you are going to write. Here you must define the mindset for writing the blog. (For eg. For whom are you writing the blog? How will it benefit others? What kind of style are you going to use for it?) Also, it should be backed by good research of content & keywords. You should know which keywords your target audience searches the most.
2. Design a well-organized structure:
After thinking about what you’re exactly going to write, organize your thoughts into a structure. It makes your writing super easy as it prevents the brokerage of the chain of thought. Do this, divide your content into different topics ( similar to your essays). For eg, write:
i) Heading of your content
ii) Introduction
iii) Body/Matter
iv) Conclusion
3. Use good & enough headings:
Choose a good heading that contains enough words. It is useful for expressing what you are going to write in your paragraphs. You can also accommodate keywords in your headings. It’ll be great. Also always use headings in a specific order. For eg, it should be H1>H2>H3….Most people keep the first heading similar to the title. Although it is not required, it has target keywords that make it easy to crawl.
4. Use well-searched keywords:
In your blog, you must accommodate well-searched keywords, for this, you can use keyword research tools. Also keep keywords density in mind, while accommodating them. It shouldn’t be either too less or too high. A good balance of keywords gets you high traffic.
5. Use active voice instead of passive:
You must use active voice more than passive voice. It makes your content easy to understand for your audience as well as for search engines. Thus, form short sentences using active voice.
6. Use transition words:
Transition words linked your idea with your audience. It guides the reader to jump from one point to another. The words like- However, Then again, similarly, etc count as transition words. It simply makes the readability easy.
7. Make shorter sentences:
Try to make shorter-crisp sentences. Write as clearly as you can. It will increase the readability of your text. Also preferred short paragraphs. You can also explain it through points, stats, charts, etc. It simply contributes to more ranking.
8. Add internal links, Optimise image & URL:
Try to add internal links to your blog post. It helps crawlers to easily crawl your blog page. It also reduces the bounce rate. LInking keeps users for a long time. Also, optimize the image & URL of your blog. You should change the auto-generated URL to an easily understandable short URL. Also, change the information of your image to a likely clickable or relatable text.
Conclusion
As you can see, writing SEO-friendly content is not as difficult as people might think. All you have to do is follow some specific rules and there you go. However, SEO is both skills a well as an art that is achieved by a lot of practice & patience.
SEO is a vast topic to cover in a single article. Thus, soon we’ll come up with more such articles. Stay tuned! Keep reading, keep learning.