Do you have confusion in recognizing how many types of SEO are there? And for what purpose do we use it? Well! if yes, then you are absolutely on the right platform. Here you will get your all queries solved. In this article, We’ll be going to learn the types of SEO & What they do.

Introduction

SEO stands for Search Engine Optimisation. It is used for bringing a high rank in SERP & high organic traffic to your website. Thus, it is needed for the excellent marketing strategy of your website. So, Let’s have a close look at the types of SEO & how it benefits your website.

On-Page SEO

It is related to the optimization of the content of your website. It includes all the SEO techniques that you do on your page. Moreover, the goal is to make your content SEO-friendly. It includes techniques like:

i) Using excellent & optimum keywords density.

ii) Writing short sentences & paragraphs.

iii) Optimising the image, URL & meta description.

iv) Using enough headings. 

Technical SEO

It is related to the Optimisation of non-content parts of your websites. It includes all the backend-related work, site & structure. The goal is to meet the technical requirements of a search engine. Technical SEO Optimise your website for the crawling, rendering & indexing process. It means, Search engines can get easy access to your websites to find, crawl, render & index.

Off-site SEO

Aso called off-page SEO, is related to all the techniques that are done outside of your website to get the results in the search engine. For eg,

i) Link building, the more links point at your website, the more it builds trust, reliance & value of your website. Therefore, establishing high-quality backlinks is important.

ii) Social media marketing

iii) Positive reviews of your website on other platforms.

All these activities that play outside of your website help you get a good rank on search engines.

White-hat SEO

It is the type of SEO that is legal, ethical & non-questionable. It includes all the techniques which improve your ranking on SERP while following all the terms & conditions of search engines. It usually includes:

i) King content

ii) Good keywords density

iii) High-quality inbound link

Black-hat SEO

It is the opposite of White-hat SEO. It includes unethical & illegal practices to get a high rank on SERP. It doesn’t follow the terms & conditions of any search engine; instead, this technique got the benefits of the loopholes of the SERP. Moreover, if the practice is found, the website has to face consequences. And it is banned by search engines. 

Grey-hat SEO

It falls in between a white hat & a grey hat. And mostly used for quick results. These tactics do not go along with search engines but it as such not violate its terms & conditions. It includes the following techniques:

i) Purchasing old domains

ii) Buy inbound links (totally illegal)

iii) Same content

iv) Paid followers or paid traffic 

v) Cloaking, (it means alternation of meta-information).

Conclusion

So as now you know the main types of SEO & their function are. It is important to know that you can’t excel at your search result by only using one or two types of SEO. You need to accommodate all types of SEO, except black & grey, to get the desired result. For this, you can either purchase a plan that guides you or hire some SEO experts that do it for you or do it by yourself by following our articles.